Admittedly, we’re Super Bowl commercial addicts. No sooner has one year’s Super Bowl come to a close and we’ve got our minds on next year’s ad season. Luckily, in recent years, we haven’t had to wait until Super Bowl Sunday to see the ads. Brands are increasingly taking advantage of social media, releasing teasers, competitions and previews of their Big Game commercials in the weeks and months before the Super Bowl. And each year, it seems, the ads get better! Funnier, more creative, sexier and more surprising!
But even as we’re still watching all the 2017 Super Bowl commercials again and again, our minds are already on Super Bowl LII – just hours away – and we’re wondering which brands will do it best.
Here’s a look at all the 2018 Super Bowl commercials – and here are the ones that we can’t wait to see!
Just two days before Super Bowl LII, Wix announced their plans to air a Super Bowl commercial! This – despite the fact that they had previously declared they would be sitting out! (And they swear it wasn’t a publicity stunt!)
A leading website building platform, Wix.com has already aired three consecutive Super Bowl commercials – and they’ve all been fantastic. Each of their unique campaigns has taken a different approach, but they’ve all been exceptionally fun to watch! The Wix rookie Super Bowl commercial, in 2015, starred 5 NFL legends including Brett Favre and Terrell Owens and in 2016, the Wix ad was a Kung Fu Panda Super Bowl ad spoof. To be honest, though, it was the Super Bowl LI campaign that really blew things out of the water! It was, in our judgement, the best Super Bowl LI commercial which is why we really can’t wait to see what’s in store for the 2018 Wix Super Bowl ad!
Take a look at the Wix 2017 Super Bowl ad:
Honestly, we weren’t that impressed with this year’s Snickers Super Bowl ad. (It was shot live during the Big Game and starred Adam Driver, of Star Wars fame.) But if Snickers missed the mark in 2017, we’re that much more excited to see what they come up with for Super Bowl LII. They haven’t said yet if they will be advertising, but we’re hoping for a surprise come kickoff!
Here’s a look back at the 2017 Snickers Super Bowl commercial:
And here’s Snickers Super Bowl 50 ad – which set the BAR high!
Budweiser never disappoints. From puppies and Clydesdales, to the 2017 Budweiser Super Bowl commercial, which sent a powerful message about the American dream, Budweiser knows all the ingredients to create an unforgettable Super Bowl ad. In short, we have no reason to think that the 2018 Budweiser Super Bowl ad will be any less than outstanding.
Did you miss the 2017 Budweiser commercial? The one everyone was talking about…
Watch it here:
Audi is quickly establishing itself as one of the legendary brands when it comes to Super Bowl commercials. The 2017 Super Bowl ad, called #DriveProgress, sent a strong message about women’s rights to equal pay for equal work – and that was before the #MeToo movement and all the amazing strides that women have taken in the past year.
The 2016 Audi Super Bowl commercial was one of the best Super Bowl LI ads – and it even managed to top their fantastic Super Bowl 50 commercial which played tribute to David Bowie.
We’ve got both Audi commercials for you right here:
Audi Super Bowl LI Commercial: Drive Progress
Audi Super Bowl 50 commercial: The Commander
Like Doritos, BMW sat out of Super Bowl LI. We hoped it was a fake out and that they would surprise us with a fantastic BMW Super Bowl LI ad but, alas, it was not in the cards. That’s why we are as anxious as ever to see what BMW comes up with for Super Bowl LII. Two years ago, BMW used their 30-seconds of airtime to highlight their Mini. But it was BMW’s 2015 commercial which we will never forget. Starring Katie Couric and Bryant Gumbel, it was creative, hilarious and unforgettable. We’d love to see something of this caliber in 2018!
Watch Newfangled Idea, BMW’s 2015 Super Bowl commercial:
Hyundai has aired 9 Super Bowl commercials in 10 years and most of them have been fantastic! From “First Date,” their hilarious 2016 Hyundai Super Bowl spot (scroll to watch) to their 2017 creative and emotional Super Bowl spot which was shot live during the Game from an overseas military base, you can count on Hyundai to create a commercial that will be memorable and compelling. Part of their secret to success is that Hyundai hires fantastic directors to make their Super Bowl commercials. In recent years, they’ve worked with Peter Berg, Fredrik Bond and Aaron Stoller.
Watch the 2017 Hyundai Super Bowl ad, directed by Peter Berg.
Watch “First Date” (also directed by Peter Berg) This was one of Hyundai’s 4 Super Bowl 50 commercials:
7. Mr. Clean
He may be a rookie in the Super Bowl, but he’s no rookie in the sack! The surprisingly sexy Mr. Clean made an unforgettable 2017 Super Bowl commercial that every housewife in America is still talking about. The 2017 Mr. Clean Super Bowl commercial starred a cartoon and a mop and served as a reminder to guys everywhere that cleaning can be quite a turn on! It left us, well, panting for more!
We can’t wait to see if Mr. Clean will surprise us and return for a cameo in Super Bowl LII. Maybe he’ll go a step further and take off the shirt this year?
Watch the 2017 Mr. Clean Super Bowl ad: