Is there any grime that Mr. Clean can’t eliminate? The answer is no, and he arrived at the NRG Stadium to clean up the Big Game! That’s right, the man with the muscles made his debut – and headed where few cleaners have ventured before, to the Super Bowl!
Mr. Clean, who has declared himself the ‘Official Cleaner of Super Bowl LI,’ broadcast a 30-second ad during the third quarter of the game, valued at $5 million.
The ad makes cleaning look – well – pretty damn tempting.
We’ve got the Mr. Clean Super Bowl LI ad right here!
On January 23, before the ad was released online, they also released a teaser for the commercial, along with the tagline: “This Super Bowl Mr. Clean Gets Dirty.”
For their second teaser, things get heated up even more!
Mr. Clean does it all over the house: in the shower, on the floor, and even in the kitchen. Time to meet the household cleaner of every woman’s dreams (well, almost.)
Will the new Mr. Clean be revealed?
After 60 years with the same squeaky clean mascot, manufacturers Procter & Gamble have decided to shake things up and launch a national competition in search of the new face of the brand. “Mr. Clean has been flexing his muscles against millions of household messes since (1958), tackling dirt, grease, and grime,” said Kevin Wenzel, P&G’s associate brand director for North America Surface Care. “As you can imagine, Mr. Clean is in need of some serious R&R.”
Though Kellan Lutz didn’t quite make the cut, we think he has what it takes to be the man, the myth, and the legend that’s been cleaning America’s homes since the 1950s.
Super Bowl ads experience
Leo Burnett Toronto