Previous Campaigns

In honor of Super Bowl LI last year, Wix created a mini-movie action series starring the beautiful, bold duo Gal Gadot and Jason Statham, with a nice guy named Felix playing the hero (and website builder).

Here’s the Wix Super Bowl LI commercial:

More on the Wix Super Bowl LI commercial:

The campaign consisted of a series of short films including a 30-second ad spot for the Super Bowl, directed by Louis Leterrier. You might remember him from his work on the Transporter films, Unleashed or The Incredible Hulk.

And what, you might ask, does this have to do with website building?

Wix understands that things are changing rapidly in today’s world and business owners may need to revamp their website at a moment’s notice. As the voiceover at the end of the ad explains, “To succeed in a disruptive world, Wix makes it easy to create your own website.”

The 2016 Wix Super Bowl Commercial

Two years ago, at Super Bowl 50, website builder partnered with DreamWorks Animation to create their Super Bowl 50 ad campaign. In fact, the ad became the most-watched online commercial of Super Bowl 50 — a claim-to-fame that Wix managed to snag for two years in a row!

Building on Their Rookie Super Bowl Success

It came as no surprise that Wix choses to return to the Super Bowl stage year after year! Their 2015 ad, #ItsThatEasy, was viewed by more than 114 million people during the Big Game and over 300 million people engaged with their diverse, multimedia campaign which included 50 pieces of online content on 16 different social accounts. According to Chief Marketing Officer, Omer Shai, “We’re really happy with what we achieved last year—we did a great campaign, not just a spot. This year was almost a no-brainer.”

Under the hashtag #StartStunning, the 30-second ad built hype for the release of Kung Fu Panda 3 and highlighted how easy it is to build a beautiful website using Wix.

You can watch the full Wix Super Bowl 50 ad here:

The 2015 Wix Super Bowl Commercial

2015 was the website builder‘s rookie appearance in the Super Bowl and by all accounts, they nailed it big time with their debut performance. (See why we think it was the best Super Bowl commercial of 2015.)

Wix’s ad in 2015 was a 30-second spot that aired during the nail-biting fourth quarter of Super Bowl XLIX. The star-studded commercial featured NFL greats Brett Favre, Terrell Owens, Emmitt Smith, Larry Allen and Franco Harris. But these guys weren’t playing any football!

In the genius ad campaign, Wix let us in on what each of these players are up to in their post-football careers. Turns out, they had each started their very own (and very creative) small businesses! And what does every small business need to succeed? A Wix Website, of course!

Each of the legendary NFLers created their own website for their new business where you could interact with the players, win prizes and buy some fun products online from their sites. 

What Will the Wix Super Bowl 2018 Commercial Look Like?

We can’t wait to see what the creative geniuses over at Wix will come up with for their Super Bowl LII commercial! With Rhett and Link starring, it is bound to be fantastic!