On January 17th, Wix.com kicked off their 2017 Super Bowl commercial campaign on YouTube Live and Facebook Live
This was the website builder‘s first-ever live Super Bowl campaign launch – and, in fact, the first time in history that a brand released an ad using Facebook or YouTube Live. It also marks the third consecutive year that Wix is airing a Super Bowl ad!
The people of Wix haven’t said much, but here’s what we know so far:
The Wix 2017 Super Bowl campaign will feature a series of short films, including a 30-second ad spot for the Super Bowl, directed by Louis Leterrier. He is best known for his work on the Transporter films, Unleashed, The Incredible Hulk and other movies.
Though we don’t yet know who will be starring in the new Super Bowl Commercial, Wix has revealed that we can expect to see an action-packed campaign filled with familiar faces, choreographed chaos and – a hero. According to their CMO, Omer Shai, “We are so excited about this campaign because this time we are telling our own story, and launching it ourselves online which we believe to be an industry first,” said Shai. “Fans around the world will surely recognize some famous faces, but the hero of the story is really our customer.”
Wix Teased Us Last Year, Too!
Last year, in their second Big Game appearance, Wix.com partnered with Dreamworks Animation to create their Super Bowl 50 campaign. The ad that featured the beloved Po and his Kung Fu fighter friends became the most-watched commercial of the 2016 Super Bowl, racking up an impressive 36.5 million views – a claim-to-fame that Wix has earned for two consecutive years!
Here’s a look back at the “stunning” Wix 2016 Super Bowl commercial:
The company’s 2016 campaign, called “#StartStunning,” included four teaser ads, an online hub and a 30-second Game Day spot that was pre-released just 4 days before the Super Bowl. In one of their teasers, Po imagined that a halftime sponsorship would be the best way to make sure that the world knows about his father’s noodle shop. Wix made that dream come true.
This year, the company is raising their ad game with a new online approach, launching their video campaign via Social Media a full 17 days before the Super Bowl Sunday Kick Off.
What are Facebook Live and YouTube Live?
If you haven’t caught up to speed with the latest trend in social media, both Facebook and YouTube now offer live video streaming. Broadcasters can “go live” and invite friends and followers to tune in and watch.
A recent example of this is when – swept up in the spirit of competition – Steelers’ wide receiver Antonio Brown filmed an 18-minute Facebook Live video after Sunday’s victory over the Chiefs. Steeler coach Mike Tomlin was recorded giving his team a pep-talk about those “a–holes,” the Patriots!
We’re pretty sure that Wix will keep that kinda locker room talk out of their own Facebook Live stream tonight!