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King’s Hawaiian Commercial 2017

Rookie King’s Hawaiian has joined the Super Bowl advertisers with a 30-second ad buy. The company best known for its dinner rolls and now, new BBQ sauce, has rolled out a sweet family-friendly teaser ahead of Game Day.

The full ad will be aired during the fourth quarter of Super Bowl LI, on February 5. Until then, here’s what their creative has come up with:

King’s Hawaiian Super Bowl Commercial 2017 “False Cabinet”