Previous King’s Hawaiian Campaigns

These breadmakers know what’s good!

They’re all about staying true to their roots, following original recipes, keeping business in the family and baking delicious bread. While Super Bowl LI marks the first King’s Hawaiian Big Game commercial, here’s a look at some of their previous commercials created by the household bakery.

Baby on the roll

Baby is back and on a mission, with his furry sidekick here to help.

Who ate all the Jalapeño rolls?

Light’s, camera, who ate the rolls?