Sprint showed up to Super Bowl LI with a real “cliffhanger!” (Perhaps they were inspired then they heard the news that rival cell phone company, T-Mobile, would also be back this year!)

Their 2017 Big Game ad was hilarious and it took direct aim on that other phone company - Verizon:

How far would YOU go to get out of your cell phone contract?

The 30-second Sprint commercial appeared during the 2nd quarter of the Big Game.

Super Bowl ads experience

5th-timers

Agency

Droga 5