T-Mobile Commercial 2017

For the fourth year in a row last year, T-Mobile joined the Super Bowl ad roster. They rolled out four epic commercials with an all-star cast featuring everyone from Justin Bieber and Terrell Owens to Snoop Dogg and Martha Stewart, as well as comedian Kristen Schall. Here’s what happened when T-Mobile purchased three minutes of Super Bowl LI ad space.

T-Mobile Shows Us Some Unlimited Moves

The commercial, called #UnlimitedMoves, starred Justin Bieber, Terrell Owens and Rob Gronkowski in a hilarious dance-off.

T-Mobile One Is A #BagofUnlimited

Martha Stewart and Snoop Dogg helped us to understand that T-Mobile ONE is all that and a #BagOfUnlimited with a series of pot-related innuendos.

T-Mobile Punishes Kristen Schaal

Every time Kristen Schaal goes over her data limit, she gets punished. But that’s just a tempting offer for this kinky tariff user. The message was: Wireless pain is fine… if you’re into that sort of thing.

Did you know…

Gronkowski and T.O are no rookies to the Super Bowl ad work. Both have starred in other Game Day ads. This year’s Tide commercial shows the Gronk at his own dry cleaners, while Terrell Owens was caught baking pies in this 2015 Wix Super Bowl commercial.

Super Bowl ads experience:

5th appearance

Agency:

Publicis