Willem Dafoe and Eugene Levy make their own rendition of Marilyn Monroe’s signature skirt-blowing scene… and one of them looks hungry
Everyone has those bad days where nothing seems to be going right. But all it takes is a caramel flavored chocolate bar to soothe all the worries and hardships away. (Especially if you’re a girl in heels standing on a subway grate for a Marilyn Monroe styled movie shoot) At least, that’s the message we get from Snickers’ Super Bowl 50 ad called “Marilyn.”
See the chocolate brand’s ad here:
The 2016 Snickers commercial puts the spotlight on Willem Dafoe in his attempt to play what looks to be a cranky Marilyn Monroe in the shooting of the famous skirt-blowing scene from the 1955 movie classic “The Seven Year Itch.” (And boy was he cranky) Plus, there’s a cameo at the end from Eugene Levy.
— Adweek (@Adweek) February 3, 2016
The Snickers 2016 Super Bowl ad is meant to reinforce the company’s famous “You’re Not You When You’re Hungry” line. It was a hit back with Betty White in 2011 and again in their Super Bowl XLIX (2015) commercial last year featuring Danny Trejo and Steve Buscemi.
This year, the snickers ad ends with the director walking up to Dafoe and handing him a Snickers while saying the famous trademarked line. Once Dafoe takes a bite of the Snickers, the real Marilyn Monroe appears, happier than ever before. (And we’re starting to think Snickers has some magic powers if it can turn Dafoe into the real Monroe).
If you don’t remember last year’s ad, here it is:
Allison Miazga-Bedrick, Snickers’ brand director made a statement in AdWeek claiming that the company attempted to bring “their A-game with a new ‘You’re Not You When You’re Hungry’ commercial’” and chose to do it by “combining one of the most legendary moments in movie history from the iconic Marilyn Monroe” along with some “modern day icons.”
Snickers is taking advertising’s biggest stage alongside these other 2016 Super Bowl advertisers, and had ad agency BBDO New York running the shots.
Didn’t think seeing Dafoe in a dress and heels was all that sexy?
Don’t worry, we didn’t either. But if you’re really all about seeing a whole lot of cleavage and a lot less of Dafoe, then check out the top sexiest commercials of Super Bowl 2015. (And don’t forget to eat a Snickers.)