They make car floor mats.
Exciting – right? Well, you never know what to expect when it comes to Super Bowl advertising! But this small, American-based company made a big splash in 2014 with their first WeatherTech Super Bowl commercial – and they have since become Big Game regulars! Super Bowl LII will mark their 5th consecutive Game Day appearance.
So who are they exactly?
Based in Bolingbrook, Illinois, WeatherTech produces a variety of car accessories from floor mats and car covers to side window visors and bug deflectors. While these products might not sound glorious, with 255.8 million vehicles on America’s highways they are products that most Americans can use.
WeatherTech was founded in 1989 by David MacNeil and today has about 1000 employees. While they originally manufactured their floor mats in the UK, they moved all of their manufacturing to the United States in 2007
Still not quite sure what they do?
Check out their 2015 Super Bowl Commercial: