WeatherTech has run ads in the last four Super Bowls. In all four, the company has gone the patriotic route – emphasizing the fact that their products are Made in the USA. This angle worked well for them in 2014 and 2015 and they highlighted it again in their 2016 Super Bowl ad. In 2017, they kept to this message, but went opted for a bit more adventure on screen.
The most famous of floor-mat companies aired their 30-second commercial during the first quarter of Super Bowl LI. It began with a man swerving to avoid a pile of rocks. Then, we met a super hero (who looks mysteriously like Gal Gadot in the Wix Super Bowl commercial) and we watched her on her mission to save the man from an encroaching emergency.
The 2017 WeatherTech Super Bowl commercial:
While the ad was more exciting than their recent Super Bowl commercials, it does still send the same patriotic message: WeatherTech is “Made in America.” The Illinois-based company prides itself on making products that are manufactured in the USA, by Americans with American materials.
Check out the 2016 WeatherTech Super Bowl commercial, called “Resources:”
2015 WeatherTech Super Bowl commercial
In 2015, WeatherTech’s 30-second Super Bowl commercial came with the straightforward tagline, “WeatherTech floor liners, proudly made in America.” The company used the ad to explain their product very clearly. The company chose to feature their own employees in the 2015 ad.
2014 WeatherTech Super Bowl Ad
The company’s previous Super Bowl commercial, in 2014, was called “You Can’t Do That.” It was a huge hit with audiences across America. A relatively simple 30-second spot that aired during the second quarter of Super Bowl XLVIII, the ad sent a clear message that WeatherTech is committed to manufacturing their products on American soil.
Produced by “little guy” ad agency, Pinnacle Advertising, the ad boosted sales both for WeatherTech and for Pinnacle.