WeatherTech Commercial 2018

When WeatherTech aired its first-ever Super Bowl commercial in 2014, they went from being a little-known company to virtually a household name. Car floor mats might not seem like the most obvious product to advertise before more than 100 million people, but most of those people do have cars — so maybe it’s not such a bad idea after all!

I guess, then, that it should come as no surprise that WeatherTech is back for a fifth consecutive year! They have purchased a 1/2 minute of airtime. And while we don’t know what to expect, we have been told what not to expect from the WeatherTech Super Bowl commercial.

Here’s this year’s ad:

Here’s the teaser, called “Promises:”

Super Bowl ads experience
Fifth appearance

Agency
Pinnacle Advertising

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