After a stellar debut in Super Bowl 2015, website builder Wix.com has announced that they’ll be back for Round Two this year for the Golden Anniversary Super Bowl.
It’s no surprise that Wix is returning to the Super Bowl stage. Last year, Wix’s creative, multimedia Super Bowl campaign starring 5 NFL all-stars was well received. (A cameo from Rex Lee is sure to be a crowd-pleaser!) Their 30-second ad, which aired during the height of the action in Super Bowl 2015, highlighted the ease of using their website building platform.
In addition to the over 114 million people who saw the ad during the Big Game, another 300 million people interacted with the brand’s posts, updates and diverse offerings on social media both before, during and after the game itself.
With a Little Help From Our (Panda) Friends
This year, Wix is opting for a different direction; they’re partnering up with the amazing animators at DreamWorks to create their Super Bowl 50 ad. The 30-second spot will help promote the upcoming release of Kung Fu Panda 3. Beloved stars Po and Mei Mei will be touting Wix as the best platform out there for creating personal and small-business websites.
Panda News: Wix, DreamWorks Animation Team for Super Bowl Ad - Variety: VarietyWix, DreamWorks Animation Team … https://t.co/YWfdtn0170
— Panda (@panda) December 17, 2015
An Unusual Approach
The partnership with DreamWorks is a bit of an unusual choice. Wix has decided to forego a traditional advertising agency in place of collaboration with a film studio. They’ve got our attention!
According to Wix CMO, Omer Shai, “Deciding to come back was a no brainer, but for the creative direction we wanted to take a fresh approach. Pairing with DreamWorks Animation allows us to do just that while getting our message across. Most people know that having an online presence for your business is a must, but what they don’t necessarily know is that with the right platform, the results will be stunning and the process will be fun.”
Watch Kung Fu Panda Trailer:
Well, let’s hope your ad this year, like website building, is stunning and fun, too!
