After nearly month of generating a buzz across Twitter, Facebook and YouTube, the wait has come to an end. Today, website builder - and first time Super Bowl advertiser - Wix.com has released the extended version of their Super Bowl commercial.
Their cross-platform Super Bowl campaign, named #ItsThatEasy, stars former football greats Brett Favre, Emmitt Smith, Terrell Owens, Larry Allen and Franco Harris.In their smart, creative campaign, each player has opened a new (fictional) and highly unlikely business – from “Favre and Carve’s” Charcuterie to Franco Harris’s “Immaculate Reception” wedding planning company. And of course, each former football star has created a Wix website to help promote his new gig.
You can view it below (and win prizes just for watching!)
To further promote their campaign, Wix has also launched a new contest! Tweet your favorite part of their ad by completing the following tweet (“My winner from @Wix’ ad is obviously….. #ItsThatEasy”) and you just might get a new iPhone 6, a GoPro camera or a $100 to spend at Amazon.com.
Contest Alert! Watch our #SB49 ad & win awesome prizes. Details here: http://t.co/XiWSROAmLN #ItsThatEasy pic.twitter.com/UiWXeuM50p
— Wix.com (@Wix) January 27, 2015
By investing in a Super Bowl spot for the first time, Wix hopes to turn themselves into a household name in America and to become the go-to website builder for small businesses and individuals in America. Founded in 2006, Wix now boasts over 59 million registered users worldwide.
Watch The Full Roster Of Super Bowl XLIX Advertisers
