If you’re planning a Super Bowl party stocked only with products that are advertising during this year’s game, you won’t have to worry about going thirsty (or sober). Budweiser and Shock Top beers have already announced their purchase of ad time during Super Bowl Sunday, 2016.

Both owned by parent company Anheuser-Busch, the two bubbly beverages cater to different markets. Budweiser, the classic, all-American beer is an affordable, crowd pleaser. Its lesser known cousin, Shock-Top, is a Belgian White wheat beer that competes with craft brews like Blue Moon.

How Will A-B Sell Us Beer This Year?

As far as their advertising approach for Super Bowl 50, not much is known at this time. Budweiser has announced that it is abandoning its poor little puppy this year because, while adorable, the puppy has had little impact on sales.

Not that’s really a Lost Dog.

They do promise to keep their majestic Clydesdales in the mix, so tradition has not been thrown entirely to the wayside.

What About Shock Top?

As first time advertisers, Shock Top, on the other hand, is working from a tabula rasa. Since their logo is, “It speaks for itself,” their past ads have often featured regular people engaged in humorous conversations with their spunky, red-headed logo.

Will they go this route for the Super Bowl? Stay tuned!