“Change your apartment. Change the world!”
This is what the fictitious Brad Bellflower (played by Jeff Goldblum) wants to tell us as he moves to a sweet new pad on the East Side…
And he’s got a whole gospel choir helping him move!
If there’s one thing Brad Bellflower knows how to do, it’s sing - oh, and rent out apartments. With such musical talent and a huge ensemble to back him up, it’s no wonder that Apartments.com dreamed up this character, the “Silicon Valley maverick,” to sing his way into our pockets. The first-ever Apartments.com Super Bowl commercial features a sky-high, moving performance with Goldblum, Lil Wayne and even a former President.
Memorable to say the least, it leaves us wondering: Would anyone settle for anything less than a chorus ensemble to help them schlep their boxes? And why live in an apartment if it doesn’t have a balcony big enough for a football field?
Watch Bellflower belt out “Movin’ On Up” in Apartment.com’s Super Bowl musical:
Whether you’re looking for a change of scenery or more space for the Super Bowl party you’re throwing, Apartments.com has the apartment for you. The online apartment rental platform helps renters find new homes while also offering professional property owners, management companies and private landlords the chance to list their properties on the company’s growing database.
Why Advertise in the Super Bowl?
Apartments.com decided on a Super Bowl commercial to promote apartment living and encourage viewers to take that step and “move on up.” Truth is, there’s nothing better than watching the Big Game from the comfort of a brand new, sky-high apartment with a view overlooking the city. And after enough Bud Lights, we might even be willing to dish out the rent that an apartment like this would cost us!
Never stop #MovinOnUp. pic.twitter.com/lsoxBHJuLl
— Apartments.com (@apartmentscom) January 27, 2016
