Super Bowl XLIX marked the first time the credit card company appeared in the Super Bowl since 1986! Discover won’t disclose any details about its Super Bowl campaign before the game, but in the second quarter we saw their familiar “We treat you like you’d treat you” campaign, combined with a new hashtag: #NoSuprises. Spoiler allert: Goats are funny!
Since it has been so long since the company appeared in the Super Bowl, we left here their human-goats teasers:
The Martin Agency
Super Bowl Ads Experience: