After a sitting out last year, Jack in the Box returned to the 2018 Super Bowl with a humorous ad starring Martha Stewart. The commercial saw Martha go head to head in a culinary showdown with Jack in the Box founder Jack Box. The ad ended with the hashtag #JackvsMartha.
Watch the Jack in the Box Super Bowl commercial, called “Showdown:”
And this was the Jack in the Box Super Bowl LII teaser:
Super Bowl ads experience
Hall of Famer
David & Goliath