FCA, the American subsidiary of Fiat Chrysler Automobiles, drove into Super Bowl LII at full gear with a whopping five ads scattered throughout the game (tied with Anheuser-Busch for the most ads by a single marketer in this year’s game). Chrysler’s Jeep and Ram trucks took the spotlight.
Check out all of the FCA Super Bowl ad spots – from Vikings (literally Vikings) to Jurassic Park:
Dodge Ram Super Bowl Commercial – Icelandic Vikings
This commercial for the Ram Truck was set to the words of Martin Luther King, Jr.
The Jeep Commercial – Jeep Jurassic
The Jeep Cherokee Super Bowl Commercial – The Road
The Anti-Manifesto, a 2018 Jeep Super Bowl Commercial
Super Bowl ads experience
Hall of famer
Goodby Silverstein & Partners, Highdive, FCB Chicago, DDB Chicago/Universal Pictures, Arnold