It was only in the week before the Super Bowl that Fiat Chrysler Automobiles revealed their plans to air three Super Bowl LI ads. As is typical of FCA, they kept their creative a secret, so we had to wait for the Big Game to see what they had in store.

This year, Fiat Chrysler dedicated all of their Super Bowl ads to promoting the Alfa Romeo:

Alfa Romeo Super Bowl Ad 1: Riding Dragons

Alfa Romeo Super Bowl Ad 2: Dear Predictable

Alfa Romeo Super Bowl Ad 3: Mozzafiato

Super Bowl ads experience:

Hall of famer

Agency:

Unknown

Want more? See All 2017 advertisers.