ShockTop releases 90-second extended version of their Super Bowl 50 ad…and they have Miller talking to an orange
Are you just imagining things, or did we really just say that the 2016 Shock Top Super Bowl commercial will feature T.J. Miller talking to an orange? Nope, you definitely heard us right.
An Unfiltered Conversation - With a Zesty Orange
If you’re not an avid consumer of Shock Top beer commercials, then you’re probably as surprised as we were to see T.J. Miller holding an “unfiltered” conversation with ShockTop’s citrus mascot. But when it comes to Shock Top, this is par for the course. Most of the previous Shock Top TV commercials have featured similarly candid conversations with the over-the-top, loud-mouthed mascot.
The rookie Super Bowl advertisers released an extended, 90-second version of their ad today, called “Unfiltered Talk.” (Come Game Day, they’ll have to pare it down to 30-seconds.)
Produced by Anomaly Toronto, the ad promotes the Shock Top tagline, “Live Life Unfiltered.” We’re curious to see just how Shock Top will manage to filter this ad down to just 30-seconds for their Big Game debut!
In other news…
Aside from their 90-second commercial, Shock Top also released a raw press release to build excitement for their ad. They even had T.J. Miller himself edit the text. The press release was made available to the public, complete with Miller’s comments. Yet another example of how Shock Top is living life, unfiltered.
If you’re curious to see all the details in the press release, you can read here:
Comedian @NotTJMiller talks to an orange in Shock Top #SuperBowl ad https://t.co/0UDtJ5bqQ6 pic.twitter.com/WVNzDFbmNb
— Ad Age (@adage) January 28, 2016
Shock Top is joining a long list of 2016 Super Bowl advertisers and is up against a lot of competition. If you’re impatient to see the Super Bowl ads with just over a week left until Game Day, might we suggest you take this fun Super Bowl Commercials quiz? Find out if you just happen to be as funny as Miller himself.
