The first complete ad of the season! Check out the extended version of the 2016 Pokeman Super Bowl commercial!
Life brings on many challenges, but how we overcome those obstacles is what matters. And if we can do it - YOU can, too. At least, that’s what Pokemon’s Super Bowl 50 ad wants us to believe.
The gaming company, who is advertising in the Super Bowl for the first time this year, just released an extended version of their Super Bowl 50 ad. In it, they urge gaming fans “train on” in 2016. According to their Senior Director of Consumer Marketing, J.C. Smith, Pokemon wants to inspire “fans to train hard and have fun” and their Game Day ad is meant to be “reflective of that passion.”
Get a first look at our #Pokemon20 Super Bowl spot and tell us how you plan to #TrainOn in 2016! https://t.co/aUIST5Hzob
— Pokémon (@Pokemon) January 25, 2016
Super Bowl Ads? Pokemon Can Do That!
The riveting Pokemon Super Bowl 50 ad features kids from all around the world saying, “I can do that!” as they try to make the impossible, possible through determination, hard work and persistence. The ad concludes with a message encouraging fans to “train on” and prepare for their next challenge; we see a young Pokemon fan about to battle on the playing field with the support of his father. While we can’t see the actual battle on screen, given his can-do attitude, we can assume who the winner was.
Catch their Super Bowl 50 ad here:
When can you see the ad on Game Day?
The Pokemon Super Bowl 50 ad spot will be 30-seconds long and will air during the third quarter of CBS’s broadcast of the game on February 7, 2016. According to Ad Age, the Pokemon Super Bowl 50 ad is “part of a year-long campaign celebrating Pokemon’s 20th anniversary.” For their debut Big Game ad, they wanted to create a clip “like no one ever” has before. To help with creative, they teamed up with the LA ad agency, Omelet.
What else is in store for Pokemon?
In honor of the Super Bowl, Pokemon is releasing the behind-the-scenes story of how their ad was made. The special will be broadcast on February 2nd during the CBS broadcast of “Super Bowl’s Greatest Commercials.”
Along with advertising in the Super Bowl, Pokemon is also releasing “anniversary-themed products throughout 2016” and fans can soon catch them all in stores nationwide. They’ve also launched a #Pokemon20 campaign on social media to promote outreach and engagement with their fans, asking them to share their favorite Pokemon moments.
Pokemon is a rookie to the Super Bowl scene and was also the first advertiser of the 2016 Super Bowl advertisers to release a clip of their Super Bowl 50 ad. So if you’re looking to get a taste of their ad before the game, then you definitely don’t want to miss out on the extended version. But if you’re stubborn enough to wait ’til the kick-off at Levi’s Stadium, then in the meantime you can see which Super Bowl commercial you are by taking this cool quiz!
