As 9-time players in the Super Bowl ad game, Hyundai knows well what they are getting into. They took the 2015 game off to gear up in a big way for Super Bowl 50. In addition to being the official car and sponsors of the NFL last year, Hyundai purchased two 30-second in-game Super Bowl 50 ads, one 60-second pre-kick spot and one 60-second pre-game ad. Not too shabby.
Hyundai SHOWED UP to Super Bowl 50
Hyundai hired four world-class directors to help them create their four (yep, you heard us right!) Super Bowl 50 ads: Peter Berg, Fredrik Bond, Aaron Stoller and Janusz Kaminski.
Together, this hard-hitting team produced commercials (and teasers) for the South Korean’s Elantra and Genesis models. Hyundai’s CMO Dean Evans stated that the company teamed up with these directors to create “incredibly engaging, memorable ads.” Part of the goal of the ads was to highlight the technology and advanced features in these newest Hyundai models and to promote the brand’s motto: “We make things better.”
Hyundai pre-released all four of their 2016 Super Bowl ads.
The first one, called “The Chase,” showed off the Elantra’s “talk start” feature. Directed by Aaron Stoller, the brief thriller ad showed two hikers who were saved from bears by their Elantra.
The second complete Hyundai Super Bowl 50 ad highlighted an impressive automatic breaking system in the 2017 Elantra. Watch “Ryanville,” a clever commercial directed by Fredrik Berg and starring stud Ryan Reynolds.
The third Hyundai Super Bowl commercial, directed by Peter Berg, starred Kevin Hart as a very over-protective father. He used the “Car Finder” feature in his Hyundai Genesis to help make sure his daughter’s first date was rated very PG.
The fourth Hyundai Super Bowl commercial was called “Better.” Directed by Fredrik Bond, it followed one boy who, rather than a heart, has a weird blue glowing engine. But apparently this engine-heart drives him to be a really good guy…
Here’s a look back at some of more of our favorite Hyundai ads:
Hyundai Commercial - Super Bowl 2014
Their 2014 Super Bowl was a clever spot called “Dad’s Sixth Sense,” featuring a father who is constantly saving his son, just in the nick of time. And for those moments when Dad can’t be the savior - there’s Hyundai.
Hyundai Commercial - Super Bowl 2013
Equally memorable was Hyundai’s badass Super Bowl ad from 2013. The commercial had us cheering for a prepubescent teen as he takes on a band of bullies on the field.
Hyundai Commercial - Super Bowl 2009
The 2009 Game Day ad, “Angry Bosses” was all about bragging rights for the Hyundai Genesis, which won “2009 Car of the Year.” A cute idea, but why were all those angry bosses men?
Hyundai Commercial - Super Bowl 2008
In 2008, Hyundai used the Super Bowl stage to unveil their brand new, luxury Genesis.
Hyundai Commercial - Super Bowl 1989
Their “Space Vehicle” ad from way back in 1989 was a little bit less clever, but since it’s fun to reminisce, we’ll share the clip.
