H&R Block Commercial 2017

April 15th is just around the corner and H&R Block is joining TurboTax on the Super Bowl LI advertising roster to make sure we don’t forget! During the first quarter of the Big Game, watch out for a friendly memo from H&R Block. They are planning to air a 60-second spot during the second commercial break of the game – before we are too drunk to remember.

This is the first time in eight years that H&R Block will advertise at the Super Bowl. The ad will focus on the company’s partnership with IBM Watson technology – this year your tax return is all about the man and the machine.

“It’s not a funny ad,” says Kathy Collins, chief marketing and strategy officer at H&R Block. “It’s not babies and puppies. It’s very much about, ‘Woah, what the heck is happening with H&R Block?'”

Here’s how you can get help with tax prep from Watson and H&R Block

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