This is 84 Lumber’s first-ever Super Bowl commercial and they’ve got us wondering what their ad will look like. The construction supplies company that “builds American,” has so far revealed they will be using the 90-second ad slot to promote employment. This goes hand-in-hand with the news that 2017 will see a massive expansion of the family-owned company, with 20 new store locations.

Question is, will the 84 Lumber Super Bowl LI commercial have the power to make an impact?