No strangers to the Super Bowl ad game, Toyota is back for their sixth round in the Big Game this year. This year, they have gone with a big spend, shelling out ~10 million dollars for two sixty-second Super Bowl commercials. The first spot will focus on the Olympics. (Toyota is sponsoring the winter Olympics this year.) The Olympics-themed ad will likely be part of the “Start Your Impossible” campaign that you may have seen on a TV screen near you.
Here’s a look at one of those Toyota Olympics ads, promoting the Paralympics.
Watch out for the second Toyota Super Bowl ad during the halftime show! The last Toyota Super Bowl ad was back in Super Bowl 50 (2016) when they aired spots promoting the Prius hybrid.
Super Bowl ads experience
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