No strangers to the Super Bowl ad game, Toyota was back for their sixth round in the Big Game this year, and they spared no expense with a trio of 30-second spots – their biggest ad spend to date. The ads showcased Toyota’s global Olympic and Paralympic sponsorships and promote the message: “Mobility For All”.
The first spot “Good Odds” features Canadian skier and Paralympic gold medalist, Lauren Woolstencroft.
Watch the first spot “Good Odds” here:
Here’s the second of the three Super Bowl commercials, “Mobility Anthem”. This ad is a shortened version of 2 minute ad released to launch Toyota’s “Mobility For All” campaign. The ad focuses on Toyota’s mission to offer mobility solutions for everyone.
The final ad takes a different turn and sees a Rabbi, a Priest, an Imam and a Buddhist monk race to make it to a football game. Watch the ad titled“One Team” here:
Super Bowl ads experience
Saatchi & Saatchi L.A. and Dentsu
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