Persil ProClean is a laundry detergent that was originally launched in Europe in 1907 and has since expanded worldwide; today, you can buy Persil in 60 plus countries on five continents. The brand was recently introduced to the U.S. market in March of 2015 by Henkel. The company partnered with Walmart to help drive brand recognition among it’s American consumers. That move alone helped them find a spot on the shelves of over 4,000 stores in the U.S. and Puerto Rico.
Persil’s breakout Super Bowl 2016 commercial gave them a big push towards becoming a household name!
