Last year, Microsoft put together a very emotional commercial for Super Bowl XLVIII. The one minute ad, called Empowering, recounted stories of how technology had helped people overcome the greatest challenges in life, from deafness and blindness to crippling diseases like ALS.
The powerful commercial celebrated technology and what it can do to improve people’s lives, particularly when it comes to physical traumas. The spot featured former NFL player Steve Gleason who has been battling with ALS since 2011. He is seen using a Surface Pro running Tobii’s eye gazer technology to speak, and to actually narrate the commercial.
The moving spot showed the world how technology can give hope to the hopeless and voice to the voiceless. We don’t know what the guys at Microsoft have in store for us, but we hope for some more powerful stuff!
