Michelob Ultra is one of the many beer brands owned by Anheuser-Busch (A-B), a subsidiary of Anheuser-Busch InBev. A-B is recognized as America’s largest beer brewing company and the parent company of fellow Super Bowl stars Bud Light, Budweiser and Shock Top, among others. Anheuser-Busch boasts 17 local breweries across the country, along with 21 distributorships and 23 agricultural and packaging facilities in the States.
Since its 2002 debut with the tagline “Lose the carbs. Not the taste.,” Michelob Ultra has become one of the fastest growing beer brands in the last 15 years. They are America’s seventh-largest beer and have experienced an impressive 22.7% increase in sales “in the four weeks ending Jan. 2,” according to Ad Age.
As Anheuser’s “Superior Light Beer,” Michelob Ultra is showing superiority over its big brother Bud Light who has witnessed a recent 1.5% decline in sales. Michelob Ultra is a popular choice among athletes and health-conscious consumers.
