Outdoor clothing and sporting goods brand, Marmot, has something to say! The company aired a Super Bowl commercial for the first time ever to encourage us to go outside and make friends with a marmot. But to remember to respect his boundaries…
Watch the Marmot 2016 Super Bowl Commercial:
This fantastic Marmot 2016 Super Bowl commercial was created to promote brand awareness and get consumers to “experience the great outdoors.” The outdoor enthusiasts at Marmot are so eager to get Americans wearing their gear that, according to The Wall Street Journal, they spent more on their 30-second ad spot then they did on all media marketing in 2014.
Apparel brand @marmot buys first #SuperBowl ad, spending more in 30 secs than in all of 2014 https://t.co/NeYRX9eYWs pic.twitter.com/GqWmE9ohYj
— Ad Age (@adage) January 27, 2016
Before releasing their complete Super Bowl 50 ad, Marmot released three teasers. If you want to see all the teaser clips featuring the marmot, catch the whole scoop here. (They’ll surely inspire you to munch on marshmallows around a bonfire, make a few dirt angels or let loose a little and live life on the edge!)
But if you’re really that lazy, then here’s one clip to get you itching and eager to get outdoors…
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