All You Need Is Love

When we think processed food, we can’t help but think: McDonald’s. The fast food chain has been under constant criticism for being a purveyor of junk food and for targeting children in their ads. Although the criticism is far from new, its persistence shows the difficulties McDonald’s must overcome in order to re-brand themselves and change their image to stay relevant. In recent years, the company has notoriously been experiencing a decline in sales as they find themselves faced with a new type of more ecologically-minded customers.

McDonald’s has recently shifted towards a new vision with a brand new campaign. Their new marketing strategy is to spread messages of love and positivity. The company said it became aware of a growing negativity in the world which also affects its customers. The shift in their philosophy from”billions-served” to “billions-heard” is their way to let customers know that McDonald’s cares about them.

So what better stage than the Super Bowl to let the world know about this transformation? McDonald’s will air a 60-second commercial during Super Bowl 2015 in which they “will reveal a big idea,” according to McDonald’s Chief Marketing Officer Deborah Wahl. The transformation comes at a critical time for McDonald’s, as sales across U.S. burger joints have been stagnating in the past year.

The company has also been trying to debunk the rumors about what McDonald’s uses in some of its most popular menu items. They have launched a transparency campaign in the U.S. called, “Our Food. Your Questions.” Want to know what goes into your chicken nuggets? Check out the video below:

And in case you have more questions regarding the food, ask and McDonald’s will crack them for you!