McDonald’s released a new teaser! And boy, it sure is a tease! (no pun intended!)

What’s written on those little red pieces of paper? What is the new form of payment? We are dying to know! Guess we’ll just have to wait for February 1 to find out! Golly gee!

The Golden Arches Are Trying To Change Their Image

This year, Mickie D’s is trying to move away from their “I’m Lovin’ It” tagline and rebrand. The fast food giant has been criticised time and time again for its junk food and unhealthy food offerings. For a while now, the company has been experiencing reduced sales, and needs to reinvent itself to appeal to a more health conscious consumer base.

There is much speculation that their messaging will follow some sort of “lovin” beats “hatin” theme.

As part of their journey to change their image, the company has targeted its efforts into debunking myths regarding the chain. They have launched a transparency campaign in the U.S. titled, “Our Food. Your Questions.” It aims to to disprove a lot of the rumors circulating the brand. A video series tackling common myths about the fast food chain’s best practices is one way in which the company is executing its transparency campaign. Check it out for yourself:

Stay up to date with McDonalds 2015 Super Bowl campaign.