Coca-Cola Sends A Message: #MakeItHappy

STOP HATIN’ AND #MAKEITHAPPY

In their newly released teasers, Coca-Cola promises that the Internet won’t be the same after their Super Bowl XLIX commercial airs during the first quarter.

Something is about to happen, although we’re not quite sure what. Coca-Cola has left us with four seemingly unrelated teasers to pique our curiosity. Check ‘em out and see if you can figure out what they have in store:

2 down, 2 more!

Last one…

A Deeper Meaning to #MakeItHappy

By flashing #MakeItHappy across the screen at the end of each teaser, Coca-Cola seems determined to, like last year, run a Super Bowl campaign with a deeper meaning. (Something that goes beyond “Buy Coke.”)

We are inclined to think that Coca-Cola has decided to use the Super Bowl advertising platform as an opportunity to combat “online hate.” While it’s not entirely clear what online hate describes, it certainly includes negative online behavior such as cyberbullying, a widespread problem which unfortunately, has made its way to headlines more than once in the past few years.

A quick search for #MakeItHappy via Twitter brings back some tweets, such as:

#MakeItHappy: @CocaCola’s Big Game Ad to Champion Online Positivity http://t.co/CJJIcZLhbf #SuperBowlXLIX @CocaColaCo

— Jose Ramon Marquez (@joseramonmarmtz) January 26, 2015

Haters gonna hate ? Coca-Cola Targets Online Hate in Its #MakeItHappy Super Bowl Campaign http://t.co/ZvdPM0lTwj

— DelphineLG (@DelphineLeGoff1) January 26, 2015

According to AdAge.com, the beverage company is also teaming up with DoSomething, a youth volunteer organization, for before and after game activities. The goal of the partnership is to promote making the Internet a happier place. AdAge.com also reports that the campaign is tackling, head on, the overabundance of negativity that is polluting the social media sphere.

According to AdWeek, there are still many teasers to come. Look out for guest appearances from race-car driver, Danica Patrick, and Michael Sam, the first publicly gay player in the NFL.

Last Year’s Super Bowl Commercial

Last year, Coca-Cola ran a 60-second spot set to the song “America the Beautiful.” It was widely criticized by conservative and right wing media. Ironically, the criticism likely contributed it to the ad’s success and helped it go viral.