Valeant Pharmaceuticals surprised absolutely everyone with their Super Bowl commercial this year. With no warnings, no teasers and not a peep to the press, Jublia advertised in the Big Game for the second year in a row.
And it was a fantastic ad!
The Jublia commercial starred former NFL players Howie Long, Deion Sanders and Phil Simms discussing the very delicate subject of toe fungus. Convincing, except for that long list of side effects at the end.
Last year’s Jublia Super Bowl XLIX commercial was not nearly as good:
In case you missed it, Jublia is a product that combats toe fungus, otherwise known as onychomycosis (try saying that three times fast!). Jublia is a topical medication used to the treat the nasty foot fungus.