It’s a 10 Haircare joined this year’s advertising roster with its first-ever Super Bowl commercial. The haircare brand that “accomplishes 10 things instantly” purchased a 30-second spot that we got treated to during the third quarter of the Big Game.

It was a hilarious spot that took direct aim at President Trump. Or, more specifically, his hair. “America – We’re in for at least 4 years of awful hair,” it begins.

Watch the whole It’s a 10 Haircare Super Bowl ad and see for yourself!

Regarding the Big Game ad, Carolyn Aronson, founder and CEO of It’s a 10 Haircare, said, “We’re thrilled to land this spot during the most-watched sporting event of the year. There is no better way to reach a captive audience of men and women, not to mention their hair stylists and barbers, simultaneously.”

It’s a 10 Haircare has called upon Havas Edge, Hungry Man Productions, and Oscar-nominated director Bryan Buckley to come up with the creative for the Game Day ad.

Watch out, @SuperBowl, #itsa10haircare and @hesa10haircare is coming for ya! Be sure to tune in to our commercial spot. 😄 #SB51 pic.twitter.com/aikVJ9Qw86

— It's a 10 Haircare (@Itsa10Haircare) January 25, 2017

Super Bowl ads experience:

Rookie

Agency:

Havas Edge