Doritos is a fan-favorite and one of the most memorable advertisers in the Super Bowl each year. They sat out of Super Bowl LI but are back in the game with a Super Bowl LII Doritos commercial.
They made a big splash back in 1995 with the famous “Change” commercial featuring recently defeated US state governors Mario Cuomo and Ann Richards. They led viewers to believe they are discussing political change, but the punchline came when Ann reveals they are really talking about the new design of the Doritos Bag.
Another unforgettable Doritos moment was during Super Bowl XXXII in 1998. Miss USA, Ali Landry, became an international sensation after being cast as the “Hot Girl in the Laundromat” Super Bowl Commercial.
Introducing the Doritos Crash the Super Bowl Contest
The real shift arrived in 2006, when Doritos launched the first consumer-generated Super Bowl ad in their first “Crash the Super Bowl” contest. Submissions were sent in and viewers voted for their favorite Doritos commercial. The winner in 2006,“Live the Flavor” was as unforgettable as our first love. Love is explained in five Doritos flavors: Spicy, Cheesy, Crunchy, Bold, Smooth. According to a poll run by USA Today Ad Meter, the commercial ranked fourth as the best of the game and ninth for the year.
In the decade since 2006, Doritos has run the Crash the Super Bowl contest each year.
Super Bowl 50: Crash the Super Bowl Winners
In 2016, Doritos announced two winners to their famous Crash the Super Bowl contest. That was the 10th and final year of the famous campaign.
Winner #1: Ultrasound
Winner #3: Doritos Dogs
Who Won a Commercial Spot in Super Bowl XLIX?
Back in 2015, Doritos also awarded two lucky fans with 30-second ad spots in the Big Game. The lucky two also got to take home $1 million and landed a one-year position at Universal Pictures! After sifting through 4,900 consumer-created ads from 29 countries and narrowing it down to 50 semi-finalists, the two left standing were Scott Zabielski’s “Middle Seat” and Nelson Talbot’s “When Pigs Fly.”
Grab a bag of Doritos and check out some of their other past Super Bowl commercials:
Super Bowl XLI (2006) – “Check Out Girl”
Super Bowl XLIV (2010) – “Underdog”
Ranked 2nd best commercial on the USA Today ad Meter, these lucky winners got to pocket a $600,00 bonus
Super Bowl XLVIII Finalist (2014) – “Office Thief”
Super Bowl XLVIII Finalist (2014) – “Breakroom Ostrich”
Super Bowl XLVIII Finalist (2014) – “Finger Cleaner”