Colgate Commercial 2016

Did You Know?

Just turning the faucet off while brushing your teeth can save 3,000 gallons of water a year.

That’s the reminder that rookie advertiser, Colgate, had for us in their first appearance on the Super Bowl ad scene. A different kind of message that’s less about product and more about planet, the toothpaste giant’s GM for Integrated Marketing Communications, Scott Campbell, explained the choice to participate in Super Bowl 50 saying, “It’s a message about our consumers and the use of our product that we think is interesting and different.”

The 30-second ad, called “Save Water,” aired during the 2-minute warning of the 2nd half of the game, just minutes before 100 million viewers ran off to brush their teeth and ready for bed.

Colgate released the complete commercial on January 27th. It’s a shorter version of an ad that the company aired last year in Latin America.

Super Bowl ads experience
Rookie

Agency
The spot that aired in Latin America was created by Y&R Peru.

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