Blog January 30, 2015 Too Much of a Good Thing: Do Super Bowl Ad Sequels Work? Earlier this month, Anheuser-Busch announced its plans to include three spots in Super Bowl XLIX – one for Bud Light…
Blog January 30, 2015 The Most Popular Ads of Super Bowl XLVIII: What Was Their “Special Sauce?” More than 110 million people watched Super Bowl 2014, aka XLVIII. The game wasn’t that great –the Seattle defense smothered…
Blog January 29, 2015 Never Give Up, Never Surrender: The Best Super Bowl Comebacks The Super Bowl isn’t over until it’s really over. Since every player knows that, it has led to some of…
Blog January 29, 2015 Head of the Class: Remembering The Last Super Bowl in Arizona The last time Arizona hosted a Super Bowl, the game ended with “The Helmet Catch” – arguably the greatest play…
Blog January 28, 2015 Super Bowl XLVIII on TV Is an NFL Retirement Party You’re a great athlete, at the pinnacle of your profession: you play in the National Football League. And then oops!…
Blog January 28, 2015 Can Controversies Be Used As Publicity Stunts? On February September 8th, 2014, the gossip/news website TMZ released a video of Baltimore Raven’s running back Ray Rice knocking…
Blog January 28, 2015 Move Over Lombardi: The Clio’s The Real Prize Of Super Bowl XLIX For the first time, television advertising’s biggest (and most expensive) night will be recognized as part of the international CLIO…
Blog January 27, 2015 SB Contests: Find Out What YOU Can Win! Why should the players get all the prizes? Winning the Super Bowl is a pretty big deal, we’ll give you…
Blog January 27, 2015 The 5 Best Super Bowl Halftime Shows of the Millenium What do Gloria Estefan, New Kids on the Block, Tony Bennett and Indiana Jones have in common? Believe it or…
Blog January 25, 2015 The Commercial That Would Have Broken The Internet: 7 Facts About Apple’s 1984 Ad Apple has always been an innovative company, thinking creatively not only of product and product design, but on new ways…
Blog January 24, 2015 A Game To Remember: The 5 Greatest Super Bowls There’s the Big Game and then there’s the BIG Big Game. Face it, some Super Bowls were better than others….
Blog January 23, 2015 Super Bowl XLIX FAQs: Everything You Need To Know About Last Year’s Big Game Last year’s Super Bowl was an epic, unforgettable showdown between the New England Patriots and the Seattle Seahawks, held at…
Blog January 21, 2015 Not A Celebrity In Sight: 4 Elements Of A Successful Super Bowl Commercial A survey by NRF (National Retail Foundation) conducted prior to Super Bowl 2014, found that however entertaining people find Super…
Blog January 20, 2015 OMG! The Inside Story of Banned Super Bowl Commercials Circus owner and promoter extraordinaire P.T. Barnum is said to have said, “There’s no such thing as bad publicity.” If…
Blog January 19, 2015 Tim Tebow and the Religious Wrong Does anybody remember Tim Tebow? He was one of the most highly touted college quarterbacks, a Heisman Trophy winner his…
Blog January 18, 2015 Follow The Lead-Out: A Guide To Post-Super Bowl TV Every year, some of the year’s best and absolute worst episodes air in the same timeslot to what may very…
Blog January 17, 2015 Will Katy Perry be a Firework for Super Bowl XLIX? The Super Bowl is not only about professional football, but about the entertainment and hype surrounding this annual championship game…
Blog January 16, 2015 10 Things You Didn’t (Well, Maybe You Did) Know About Super Bowl Halftime Shows In recent years, the most talked-about aspect of the annual Super Bowl has not been how great the game was…
Blog January 15, 2015 3 Ways To Get Your Super Bowl XLIX Tickets Just $7994.52 and a weekend at the Super Bowl is all yours! Super Bowl XLIX is just 17 days away. And…
Blog January 14, 2015 From Wix Websites To Avocados From Mexico, Meet The Super Bowl XLIX Rookie Advertisers Meet The Rookies From Wix to Skittles and Mophie and Loctite, some unusual and exciting brands have stepped forward to compete in the…
Blog January 14, 2015 Play It Again: The Best Super Bowl Plays Of All Time Over the years, we have been lucky enough to witness many amazing plays in the Super Bowl. Some were defensive, others offensive;…
Blog January 13, 2015 The Players Off The Field While we wait in suspense to learn which teams (and which players) will take the field in Phoenix on February…
Blog January 12, 2015 Paying To Play The Halftime Show: Who Needs It More? The Super Bowl is the most-watched sporting event worldwide, with over 100 million viewers tuning in to see who will…
Blog January 11, 2015 Foodball By The Numbers Come Super Bowl Sunday, some of us will be watching the game and more of us will be watching the…
