See What You Missed On That 2-Minute Pee Break!
Here it is, the complete roster for Super Bowl XLIX. No, we’re not talking about the teams. The game’s over, the Pats won and we know that most of you care more about the commercials anyway!
These are the 43 brave advertisers who competed on Super Bowl Sunday for the attention, love, adoration and well-earned dollars of the American public. And they dished out the big bucks just to join the ranks. NBC put a record breaking $4.5 million price tag on a 30-second spot for this year’s game.
In case you went for a pee break or grabbed a beer from the fridge, we’ve gathered all of the Super Bowl XLIX Commercials in one place!
Without further ado, ladies and gentleman, meet the Super Bowl XLIX advertisers:
Wix.com
This newcomer to the Super Bowl field caught up with some of the biggest NFL old-timers, including Brett Favre, Terrell Owens, Emmitt Smith, Larry Allen and Franco Harris. Rather than spending their retirement camped out on a beach, each player launched his own new business! Thanks to Wix, they are also marketing their new endeavors on social media and with their own beautiful, easy-to-make (#ItsThatEasy) Wix.com websites!
Here’s a look at their extended Super Bowl commercial. (Read why we think it was the best commercial of 2015!)
See how the commercial was made in Wix’s “Behind the Scenes” sneak peak.
McDonalds
The most famous fast food restaurant in the world unveiled a new branding direction come February 1st. McDonald’s used the Super Bowl to tweak their classic “I’m Lovin’ It” message to “Give Lovin’ Get Lovin'”
Between February 2 and February 14, McDonald’s will randomly select “loving” as a form of payment instead of good old dollar bills. Not sure what we mean? Watch the ad!
Skittles
Skittles teased us, promising “It Will Be Settled,” during the Super Bowl, and indeed it was. Turns out this commercial was all about a very intense arm wrestling competition in a town that takes their candy a bit too seriously. Want more? Here’s the extended cut
BMW
BMW joined the roster late in the game - perhaps to save energy? Their 60-second Super Bowl commercial promoted the company’s new electric car, the BMW i3. You can quickly charge up this innovative new vehicle in just three hours!
BMW knows that, for some Americans, electric cars may take awhile to get used to. They hired Bryant Gumbel and Katie Couric to help market the new i3 in a brilliant ad. I don’t want to spoil it, but their campaign reminds us of a time when there was no Internet and no e-mail and no one knew where the @ symbol was on a keyboard.
Snickers
Snickers knows that “you’re not you when you’re hungry.” Then again, how many people actually watched the Super Bowl without plenty of snacks on hand? For this year’s Super Bowl campaign, they again used their famous tagline, but this year the theme was the Brady Bunch. Check out what happens to Marsha and Jan when they are low on sugar:
Victoria’s Secret
In honor of the lingerie company’s 3rd appearance in the Big Game, they ran an ad promoting Valentine’s Day. Predictably, the commercial features half-naked women and sexual innuendos. Happy viewing!
Avocados From Mexico
Mix up a bowl of fresh guacamole and check out what first-time Super Bowl advertiser, Avocados From Mexico, had in store for us. In a funny, creative spot featuring Jerry Rice and Doug Flutie, we were transported back in time 4 million years to “the first draft ever.”
Esurance
Esurance aired two spots during Super Bowl XLIX. In an unusual decision, they teamed up with the famously troubled driver, Lindsay Lohan to #sorta promote their brand.
Their second spot was a big hit surprise starring Breaking Bad star, Bryan Cranston. (Better known as Walter White.) From whom would you rather pick up your pharmaceuticals?
Clash of Clans
Despite very little pre-game hype, mobile game Clash of Clans came out strong on Super Bowl Sunday with a hilarious spoof of Taken with Liam Neeson.
The ad got some great responses on Twitter and we loved this one:
Now I understand why gem prices went up on #ClashOfClans they had to pay Liam neesons wages…#supercell
— Leann Horrobin (@leann1989) February 2, 2015
Coca-Cola
According to Coca-Cola, “The World is What We Make It.” And they are on a mission to: #MakeItHappy. A great message, but try telling that to Seahawks’ coach Pete Carroll.
WeatherTech
Last year, WeatherTech (who makes auto accessories) made their breakout appearance in the Super Bowl with their “You Can’t Do That” commercial. Focusing on how all of their products are made in America, the 30-second ad was a crowd favorite. This year, they again boasted their homegrown roots, but the ad spent more time highlighting their main product: car mats.
Loctite
One of the lesser known (and most random) advertisers in this year’s Super Bowl, Loctite is betting on the fact that now that the Big Game is over, their brand will be stuck to our minds like glue. The adhesive company put out a memorable ad complete with some very “hip” dancers adorning their signature fanny packs.
Jublia
This might be the only product more random than superglue to ever advertise in the Super Bowl. What is Jublia? (Are you sure you want to know?) Created by pharmaceutical giant, Valeant, Jublia is a topical solution that treats, well, toenail fungus. (Yes, we’re serious.) We’re not sure how many Americans battle with this problem, but hopefully enough to make that 30-second spot worth $4.5 million. The ad aired in the third quarter and was aptly named “Tackle It.”
Doritos
This was the 9th year in a row that Doritos ran their “Crash the Super Bowl” contest. In a successful ploy that never fails to save money and generate hype, Doritos again asked fans to create their Super Bowl commercials for them. Those smart guys over at Frito Lay don’t even get their hands dirty - they have us do all the work. And best of all, the winner this year snagged $1 million and a job at Universal Studios!
This year’s winning ads did not disappoint. That’s right, we said winners - in plural. In the end, Doritos ran two fan-created masterpieces during the Big Game. The first one, “Middle Seat,” was created by Scott Zabielski.
The second was “When Pigs Fly,” created by Nelson Talbot.
Carnival
The world’s biggest cruise line let the public vote to select their Super Bowl ad and in the end this poignant clip set to a JFK speech won the competition. Called “Come Back to the Sea,” the ad will have you running for the nearest beach - or to book a cruise!
Microsoft
Microsoft sought to empower us yet again with their two 60-second Super Bowl commercials - both meant to be inspirational stories. But neither “Estella’s Brilliant Bus” or the story of Braylon O’Neill (a young boy with two prosthetic legs) was able to live up to the success of last year. Kinda like what happened to their hometown Seahawks.
Watch ’em here and let us know what you think:
Dove Men+Care
Skin care is not just for the ladies! After a five year hiatus, Dove was back in the Big Game with an ad designed to remind us that real men can be soft, sentimental and have clean skin! For this year’s Super Bowl, Dove Men+Care recycled their very successful father’s day campaign under a new hashtag #RealStrength.
GoDaddy
When GoDaddy’s original Super Bowl commercial was banned, we thought that it might be a publicity stunt. The ad, called “Journey Home” was pulled after receiving tons of flak on social media for purportedly promoting puppy mills and animal abuse. But when GoDaddy instead aired a very mundane ad that was sure not to offend, we realized that they really had misjudged how the public would perceive their original ad. You can see the ad that aired here:
Kia
None other than Pierce Brosnan found out that he had landed a starring role in this year’s Super Bowl commercial for the Kia Sorento! While the commercial itself might not have lived up the excitement of a good 007 movie, the ad depicted a pretty tempting winter getaway. Join Brosnan as he takes his Kia to a secluded mountain top cabin.
Weight Watchers
Quick! Hide the nachos and pigs in a blanket!
For the first time this year, Weight Watchers showed up at the Super Bowl. The ad showed the swarming abundance of food in our lives and encouraged us to take back control. You can see the uncut (super-sized?) version of the ad here.
TurboTax
In a fun spoof on the Boston Tea Party, TurboTax gave all Americans a reason to celebrate — FREE tax filing! With nothing to fight about, we can all sit back and enjoy the party!
Mercedes-Benz
The Mercedes commercial pitted #TeamTortoise against #TeamHare and while the tortoise pulled through (as he always does), he abandoned his “slow and steady” technique for a quick ride to the finish line in a Mercedes AMG-GT. It was a cute, animated clip but the highlight was that in addition to winning the race, the tortoise managed to snag the hare’s lady as well!
Nationwide
After an 8-year time out from the game, Nationwide Insurance ran two 45-second advertisements during the game. Their first commercial had actress Mindy Kaling leading the company back into the Super Bowl spotlight with a a cameo (but no kiss) from Matt Damon!
See more under the hashtag #InvisibleMindy.
And check out Mindy’s selfie!
Proof I’m not invisible. Just look at how into me he is! @Nationwide #InvisibleMindy #SuperBowl pic.twitter.com/94IdS4PWdY
— Mindy Kaling (@mindykaling) February 2, 2015
Check out Mindy’s hilarious outtakes!
Nationwide should have stopped there. Their second commercial, “The Boy Who Couldn’t Grow Up,” was meant to raise awareness about childhood deaths from preventable accidents. Instead, people found it depressing and inappropriate for the Super Bowl.
Grab some tissues and watch it here.
A typical response on Twitter:
In case you missed the #SuperBowl, @Nationwide killed both comedy and children tonight.
— Nathan Brimmer (@NathanBrimmer) February 2, 2015
Bud Light
It wouldn’t be the Super Bowl without Bud Light - both on the television and chilling in the fridge. This year, the Super Bowl advertising stalwart decided to follow up on the success of last year’s “Up for Whatever” campaign. One lucky, unsuspecting person in LA was taken out for an unforgettable night on the town! The commercial, called “Coin” offered some “Old School Fun” and featured a life-size game of Pac-Mac. Pretty awesome, we’re not sure it lived up to the good times that Ian Rappaport had last year with Don Cheadle, Arnold Schwarzenegger and those two smokin’ twins.
Budweiser
Everybody loves puppies! Budweiser knows that the only thing Americans love more than beer is a sappy commercial featuring adorable puppies. This year’s spot, “Lost Dog,” was a sequel to their 2014 ad.
But they weren’t just sappy. Budweiser also poured out another funny, smart ad making fun of pretentiousness and finishing with the unforgettable line: “The People Who Drink Our Beer Are People Who Like To Drink Beer.” ‘Nuf said.
T-Mobile
T-Mobile and Kim Kardashian teamed up to promote the phone company’s new offering of unlimited storage. The faux-infomercial featured Kim speaking about the importance of holding onto important data. You know, like pictures of Kim’s outfit, makeup…and breasts.
Their second game spot starred Chelsea Handler and Sarah Silverman in a comedic duel, showing off the great coverage provided by T-Mobile’s Wi-Fi calling feature.
Nissan
Nissan had been out of the game so long, that the last time they made an appearance on Super Bowl Sunday, cars were a new invention. Well, not quite - but it had been 18 years! They came back with a bang and aired a mini-movie to the tune of Harry Chapin’s “Cats In the Cradle” in a full 90-seconds of Super Bowl glory. It was a bit of a strange ad however, sending mixed messages about fatherhood and car safety. Did no one at Nissan realize that Chapin died in a car crash?
Is it weird that @Nissan used a Harry Chapin song in its ad when he died in a car crash? #SuperBowl http://t.co/yyLZeHSudT
— Kim Willis (@kwillis_kim) February 2, 2015
Pepsi
Sometimes, it’s hard to know what America is more excited about - the commercials, the football game or the Super Bowl halftime show. Pepsi bet on the halftime show! They created this lead up spot for the halftime show, promising that Katy Perry and Lenny Kravitz would be out of this world.
Lexus
Lexus skipped the part where they announce that they have purchased ad time in Super Bowl XLIX and went straight to revealing a complete ad. Released on January 14, the 30-second spot, “Makes Some Noise” marked the first time that agency Walton Isaacson has produced a commercial for the Big Game. The ad showed a new Lexus NX zipping around an empty parking lot to the tune of some sweet beats.
Lexus did surprise us with a second ad spot that we didn’t see coming. It featured a very cool, remote-controlled Lexus RC and the invitation: “Let’s Play!”
Mophie
Maybe it’s just us, but we think that there’s going to be a run on juice packs immediately following this year’s Super Bowl. No, I am not talking about those corn syrup infused fruit drinks for kids. I am talking about Mophie Juice Packs, a travel-friendly battery pack that charges your phone on-the-go. This was Mophie’s first Super Bowl appearance and in fact their first-ever television commercial. So they went big. Really big. As in - their commercial starred none other than God Almighty. A bold move from the company that was also the first to sign up for a spot in this year’s game. And it worked! Well done!
SquareSpace
For their second Super Bowl performance, SquareSpace moved 180 degrees away from last year’s portrayal of the Internet as a wild and crazy place. This year’s commercial was all about sleep. Called “Dreaming With Jeff” the 30-second spot featured Big Lebowski star Jeff Bridges.
Toyota
For it’s third back to back appearance, Toyota snagged up two Super Bowl spots. The first starred U.S. paralympic team snowboarder, Amy Purdy, and showcased the Toyota Camry.
Their second ad was all about highlighting fathers. We watched as a dad made #OneBoldChoice and sent his daughter off to serve in the miltary.
Sprint
Sprint called in for their fourth Super Bowl campaign this February 1. This year’s commercial was an apology to Verizon and AT&T referring back to Sprint’s successful (and very funny) “Screaming Sheep” ad from last November. The 30-second commercial aired in the third quarter of the game and revealed that the company is promising to cut their competitors’ customers’ bills in half.
Heroes Charge (UCool)
The Super Bowl is really just a big game, after all, so it makes sense that a gaming company decided to hop on board and advertise in the biggest playground in America. Gamemaker UCool purchased a brief, 15-second spot to highlight their game Heroes Charge. It’s a mobile role-playing game that already boasts nearly 10 million players.
Game of War
When UCool first announced their participation, they were the only video game advertising in the Super Bowl, but on January 30, model Kate Upton revealed on Twitter that she will be doing a Game Day ad for the free mobile game, Game of War: Fire Age. You can see their action-paced commercial here and decide for yourself which video game looks more appealing… (Both are available for mobile download.)
Skechers
Just three days before the Super Bowl, Skechers announced that they would be showing up for a 15-second cameo at the Super Bowl. Since their ad was so short, maybe no one noticed it stars a baseball legend and not a football one. The commercial featured Pete Rose and poked fun at the fact that he is still waiting to be inducted into the Baseball Hall of Fame. But at least he’s got comfy shoes.
Always
This one was NOT just for you, ladies! Always decided to pitch their feminine care products to the more than 51 million Super Bowl viewers who are females, but the ad itself was designed to resonate with everyone. It sent a powerful message about female self esteem. Let’s hope it inspires everyone to think twice about how they use the phrase #LikeAGirl.
Chrysler
Chrysler waited until the last minute to join the roster and then they went all in, running three separate ads - one for the Fiat, one for the Dodge RAM and one for Jeep.
Catch ’em all here!
The little Fiat 500X is so exciting, it’s better than sex. It’s like sex - with viagra!
We were a little confused why Jeep’s commercial showed pictures of the entire world to the tune of a song about America. But it was pretty, and we agree with the message: “The World is a Gift.” After all those depressing commercials with little boys, this one was much more cheerful. Not sure it made me want to run out and buy a Jeep, but still…
Chrysler’s commercial for the Dodge was also very touching. We loved the concept - getting wisdom from those who know the world - and the game of life - best of all! The ad starred a series of 100-year-olds sharing their advice on life.
Geico
Maybe NBC was giving away some ads just before Game Day, because no one knew that Geico was going to air a Super Bowl ad. And it seems like Geico didn’t have much time to prepare either, since they recycled a commercial from 2014. It’s a great ad though, so we forgive them.
Discover
Don’t like surprises? Discover understands. To help out their customers, the credit card company is offering free FICO scores to help them manage their finances. This was Discover’s first Super Bowl commercial since way back in 1986, when the card was first launched.
NoMore
Finally, perhaps most importantly of all, was this NoMore ad sponsored by the NFL. The public service announcement is based on a true story and called on all of America to listen up and help prevent domestic violence.
Regional Super Bowl Commercials
Can’t get enough of these great Super Bowl ads? Here is a look at some of the best regional ads that aired to select audiences during Super Bowl XLIX
American Family
American Family joined the game this year, but in a smart, money-saving ploy, the insurance company decided to focus on regional advertising to be aired before an estimated 33 million viewers. Don’t worry – they still promise (for a small monthly fee) to protect our dreams. This year’s ad featured actor and singer Jennifer Hudson alongside five other artists who, with the help of AmFam, are pursing their dreams in front millions of Americans. The message:#DreamFearlessly (and insure carefully).
Jack In The Box
Just before Game Time, Jack in the Box revealed that they will air two regional Super Bowl spots during the 3rd quarter of the Game. The ads promoted the new “buttery Jack Burgers” - so delicious that no one believes they came from the fast food joint. The melted, herbed butter had us drooling! You #ButterBelieveIt
Here’s a look at one of the ads:
GrubHub
GrubHub announced their participation in this year’s Super Bowl with a ceremonious, singing, flying burrito. On one of America’s biggest food days, the ad for this online delivery service was well-timed. Want to work up an appetite? Check out the full ad here.
Eat24
It makes sense that this food delivery service decided to spread their message before a captivated audience of 114 million on Super Bowl Sunday. On this most food-centric of American holidays, what could be more tempting than thinking about a meal from your favorite restaurant delivered right to your door? Eat24 advertised for the first time in the Super Bowl this year in select, regional markets. And they coined a brand new term just for the occasion. What d’ya get when you’re so hungry, you’re angry? “Hangry!” In the fake Public Service Announcements, Snoop Dogg and Gilbert Gottfried taught us the signs of being “Hangry” so we’ll know how to handle it.
Northrop Grumman
Thought that BMW looked expensive in the Super Bowl commercial you saw for the i3? That’s nothing compared to the $600 million pricetag on Northrop Grumman’s new stealth bomber. But the defense company is hoping that their 30-second Super Bowl spot will help win them a contract with the U.S. Airforce. After all, it’s safe to assume that most of congress and the President too will be watching the Big Game.


