Tiffany & Co. will launch its “Legendary Style” ad campaign with a Rookie buy at the Super Bowl 2017. The 60-second movie features Lady Gaga and the new fashion jewelry collection, Tiffany Hardwear.
Speaking from the heart about her lifelong passion for the brand and her own creative journey, the commercial will highlight the new jewelry line that embodies the strength and spirit of the modern woman.
“In New York, you’re born knowing that Tiffany is the best, and that it is where the magic happens. The Brand is definitive and iconic, yet continues to push and evolve with the times,” said Lady Gaga in a statement.
Though this is the first time that Tiffany & Co. will ever have broadcast a television commercial during the Super Bowl, and indeed on television in two decades, the company is famed for its star appearances in Hollywood, television shows, and even it’s own documentary movie. Here are just some of those timeless moments:
