Pepsi Commercial 2018

Pepsi is going above and beyond your average #ThrowbackThursday with their 2018 Super Bowl ad. This year, Pepsi pays credit to pop (pun intended) culture for every generation. The 30-second ad spot features pop icons like Britney Spears, Michael Jackson, Jeff Gordon and the Delorean, Cindy Crawford (accompanied by her model/son Presley Gerber), drive-ins, the moon landing and more – all with narration by Jimmy Fallon.  

This ad spot serves as Pepsi’s kickoff for their year-long “Pepsi Generations” campaign, celebrating the biggest highlights and memorable stars from the past.

Check out the nostalgic Pepsi Super Bowl advert here:

You can catch the Pepsi 2018 Super Bowl ad teaser here. (Just don’t blink, cuz it’s quick!)

And – since we couldn’t resist – here’s the James Corden version!

Cindy will be joined on screen by her 18-year-old son, Presley Walker Gerber. Meanwhile, in addition to showing up on our screens, Crawford plans to attend the Super Bowl itself! Her dad lives in Minneapolis, so the two will attend together.

What About the Super Bowl Halftime Show?

Like last year, Pepsi will host the much-anticipated Super Bowl halftime show, starring Justin Timberlake. This is their sixth consecutive year sponsoring the show. (They have signed a 10-year sponsorship agreement with the NFL.) Last year, at Super Bowl LI, Lady Gaga played a solo Super Bowl halftime show that was as unforgettable as the Crawford ad!

Super Bowl ads experience
Hall of Famer

Agency
Creators League (in-house)

Want More? See All 2018 Advertisers