With three previous Super Bowl commercials under their belt, Michelob Ultra is no stranger to the Big Game ad game. In Super Bowl 50, the Anheuser-Busch-owned beer brand used their Super Bowl spot to send an ultra-superior message for its consumers: You can stay fit and stay light, but still enjoy a good beer!
But their beer is not for just anyone. Michelob Ultra, they said, is intended for “those who go the extra mile.”
Watch “Breath” - the 2016 Michelob Ultra Super Bowl commercial:
Michelob Ultra Super Bowl Commercial 2006
Michelob’s debut appearance was in Super Bowl XL and featured a group of young athletes enjoying a rugged game of football. The Michelob Ultra Super Bowl 2006 ad was used to introduce their “Amber” beer with this rough and tough ad:
The brand’s last appearance on the big screens was in 2010 and featured Lance Armstrong enjoying a Michelob after an intense day of training. The ad was meant to promote the brand’s “Superior Light Beer” tagline, targeting a young, athletic consumer. According to Ad Age, the brewer “dumped the cyclist as an endorser at the end of 2012 amid allegations of performance-enhancing drug use.”
