Super Bowl LI marks the first year that tire manufacturers, Michelin, will run a commercial during the Big Game. For 2017 ad, the group has chosen to focus creative on the emotional needs of daily life; like being there for friends and family when they need you. The Michelin Super Bowl LI commercial is slated to air during the first commercial break after kickoff.
“Michelin is making a transition from the animated world of the Michelin Man to real-world scenarios in which the Michelin Man makes cameo appearances,” said VP-marketing for passenger-vehicle tires NA, Andrew Meurer, of their Super Bowl 2017 ad.
Here’s a look at some of those animated commercials they’re talking about:
Michelin Premier Tire Commercial
“You won’t always be there to protect her down the road,” is the theme of the Michelin Premier Tire commercial, so you should make sure the tires she’s riding on will!
Michelin CrossClimate - “Arm yourself for every weather condition”
“Faced with unpredictable weather, how do you keep danger at bay?” with Michelin tires of course! Here’s what happens when a family comes face-to-face with unexpected weather.
Michelin Motorcycle “The Gift”
This could tug at your heartstrings. Michelin Motorcycle tells the story of the love of motorcycling in “The Gift” that plays on the passion for biking, irrespective of generation.
