McDonald’s has a long history of advertising during the Big Game, although this year and last they’ve been cutting costs by buying ad time in the pre-game show.
In 2016, McDonald’s didn’t officially air a Super Bowl 50 ad, but they did use their spot right before kickoff to let us know that – yippee! – they are now serving up breakfast all day long. What an egg McMuffin at 6pm? Your wish is their command!
Here’s a look at the 2016 McDonald’s Super Bowl ad:
The 2015 McDonald’s Super Bowl commercial
In 2015, in honor of Super Bowl XLIX, their commercial revealed that, between Feb 2-14, 2015, the fast food chain randomly accepted “lovin'” as a form of payment. Instead of cash or credit, a few lucky McDonald’s patrons were asked to pay with hugs, dance moves and calls home to mom.
A Look Back at Past McDonald’s Super Bowl Campaigns:
The 1982 McDonald’s Super Bowl commercial
In 1982, McDonalds appeared with thei60-secondnd commercial titled “Hopscotch.” The ad showed children playing in a playground. Surprisingly none of the kids were obese.
The 1993 McDonald’s Super Bowl commercial
Another notable Super Bowl appearance was 1993’s “The Showdown” when Larry Bird and Michael Jordan play a game of HORSE. The winning prize? Michael Jordan’s lunch - a big mac.
The 2013 McDonald’s Super Bowl commercial
More recently, McDonald’s sponsored a commercial in the 2013 Super Bowl. The 30-second spot,“Pep Talk,” aired in the first quarter.
