In 1989, the original Lexus LS first rolled its way onto the auto scene. The car had begun as a secretive project (Codename: F1) initiated by Toyota chairman Eiji Toyoda.

THE GOAL: Build the world’s best car.

Following the success of this first Lexus, the brand expanded and began to offer a variety of models. Today, you can buy a Lexus in over 70 countries around the world.

The company is still owned by Japan-based automaker Toyota, although Lexus manufacturs a great deal of their cars on American soil and employs hundreds of thousands of Americans. Known for their quality and luxury and superior customer satisfaction, Lexus is America’s best-selling line of luxury motor vehicles.