Blog January 14, 2016 Star Wars Meets The Super Bowl The Force is back. After much anticipation, the seventh installment of the Star Wars film series – Star Wars: The…
Blog January 13, 2016 5 Fascinating Super Bowl Ad Spending Trends Which industry spends the most on Super Bowl ads? How did Walt Disney change the 2006 Super Bowl? And which…
Blog January 12, 2016 What Dreams Are Made Of: The Magical Appeal Of A DreamWorks Ad While most of the brands advertising in Super Bowl 50 have kept their plans under wraps, one company has let…
Blog January 7, 2016 Who’s Joining Coldplay In The Super Bowl 50 Halftime Show? Rumor Has It…. Bruno Mars will play alongside Coldplay on Game Day, but there’s no word yet on what other performers Pepsi has…
Blog January 6, 2016 The (Un)Official Super Bowl Rankings: Our Take On The 2015 Playoffs The NFL Playoffs are finally back and we could not be more excited. In just a matter of days, 12…
Blog January 4, 2016 Cardinals And Patriots Are Vegas Front Runners To Meet In Super Bowl 50 The curtain went down on the 2015 NFL regular season and we’re all set for the real thing: Super Bowl…
Blog December 31, 2015 50 Golden New Year’s Resolutions In Honor Of Super Bowl 50 Make New Friends, Be #UpForWhatever and Start a Business! What’s Your New Year’s Super Bowl 50 Resolution? New Year’s is…
Blog December 30, 2015 Where To Buy Super Bowl 50 Tickets: They Can Be Yours For The Low, Low Price Of $4000 A Pop Since its inception in 1967, the Super Bowl has become one of the most talked about sporting events in American…
Blog December 29, 2015 Super Bowl 50: Your 101 Guide to Football’s Biggest Day The regular season is still raging on, with teams fighting tooth and nail for a playoff spot. The NFL and…
Blog December 22, 2015 All The Super Bowl 2015 Commercials In One Place See What You Missed On That 2-Minute Pee Break! Here it is, the complete roster for Super Bowl XLIX. No,…
Blog December 20, 2015 Secrets To Success: Lessons From This Year’s Best Super Bowl Ads Super Bowl XLIX is over, the players have all returned home and we’ve managed to watch all of the ads enough…
Blog February 7, 2015 What NOT To Do: A PSA To Super Bowl 50 Advertisers Planning your Super Bowl ad campaign for 2016? Advertisers, please listen up: As a public service to those companies prepping their…
Blog February 6, 2015 A Puppy, A Hug And A Car-Driving Turtle: Winners of Super Bowl XLIX Campaigns and Ads Super Bowl XLIX ended with a bang - an unbelievable comeback by the Patriots, and an equally unbelievable call by…
Blog February 4, 2015 Harley Morenstein’s Attempted Blitz: YouTube Halftime Show This year, YouTube ran an experiment. For the first time, they put together an alternative halftime show. They hoped fans would…
Blog February 4, 2015 The Girl On Fire And Her Ill-Fated Left Shark: The Halftime Show In Tweets and Memes Did the Super Bowl halftime show star Katy Perry or Katniss Everdeen? She entered as The Girl On Fire and was…
Blog February 3, 2015 Ambush Marketing in the Super Bowl: The Story Behind 5 Banned Commercials Why Companies Create Ads They Know Will Get Banned $45,000 - that was the outrageous price that advertisers paid for…
Blog February 2, 2015 Patriots Take All: Brady Secures His Place On Mt Rushmore Reigning champs, the Seattle Seahawks, gave a good fight on Sunday night, with some textbooks moves from Marshawn Lynch and…
Blog February 1, 2015 The 4 Genius Ingredients for a Killer Super Bowl Campaign The race for the Clio Award is on! As the kickoff approaches, we are all in suspense about which advertisers…
Blog February 1, 2015 What Will A Seattle Repeat Say On The Seahawks Legacy? A well-known phrase says that “it’s harder to stay on the top than to get there.” In the NFL, this…
Blog February 1, 2015 Five Things We learned From The Last NFL Season Almost five months have passed since the start of the 2014 season and after a turbulent season, two of the…
Blog January 31, 2015 Touchdown: How Super Bowl Ads Became More Important than the Game Itself Who cares about football? The real attraction of the Super Bowl is the commercials and halftime show! More than 111…
Blog January 31, 2015 From Gun-Slinging To An Immaculate Reception: How To Become An NFL Legend And Get A Super Bowl Campaign Out Of It! Super Bowl XLIX is fast approaching. While The Patriots attempt to…
Blog January 31, 2015 The King of Real-Time Marketing: Newsjacking When it comes to brands bucking the breaking news trend, there have been some big winners (Oreo at the Super…
Blog January 30, 2015 Big Sports and Big Money meet Small Causes at the Super Bowl The blowout Gladiatorial Match of the Year, aka the Super Bowl, is now upon us. Spectacle fans of all ages,…
