Last week Po the Panda tried sky-writing. Now, he’s screaming his lungs off through a megaphone? Clearly he’s got something to tell us!
What’s Po up to?
He’s trying any means necessary to promote his dad’s noodle shop (and the upcoming release of Kung Fu Panda 3 on January 29) but what he keeps forgetting is that in 2016 - every marketing plan starts with a website and every business needs one.
All this happens in the 2016 Super Bowl commercial teaser that website builder Wix.com released today:
As in their first teaser, which we were treated to last week, the message is clear: with Wix.com, you can build a professional, stunning website. And while Po seems to be slow to catch on, his teacher Master Shifu has clearly got the message.
Did you miss the teaser last week? Check it out here:
Wix’s partnership with DreamWorks Animation is an unusual approach to Super Bowl advertising. Rather than hiring a classic big name ad agency, Wix chose to team up with the animation experts at DreamWorks to create a multi-channel Super Bowl campaign that both promotes Wix and the new Kung Fu Panda movie. To get ready for their 30-second ad spot in the Big Game, Wix is creating teaser ads and social media posts galore.
Are You Ready?
#SB50 here we come. Are you ready Po? #StartStunning https://t.co/pkZP0U0reH pic.twitter.com/AuMmmFslJY
— Wix.com (@Wix) January 17, 2016
To tie the whole campaign together, Wix is using the tagline #StartStunning to promote themselves as the easiest way for any business to create beautiful, professional-looking websites. They have also created a Super Bowl hub website where you can see all their teasers, get a sneak preview at the real website for Mr. Ping’s Noodles and even take a fun career quiz!
