For the third year in a row, T-Mobile aired a Super Bowl commercial. As in previous years, they purchased more than one spot. This year, we saw them twice during the Big Game on February 7th.
They released their first complete Super Bowl commercial on February 2nd. Starring Drake and his “Hotline Bling,” the commercial made fun of other carriers for all the restrictions and rules they impose on their customers. Don’t forget to read the fine print!
Here’s the extended-cut of Restricted Bling:
T-Mobile prides itself on being the “un-carrier” and they drive the message home in this fun Super Bowl ad.
Their second Super Bowl commercial starred Steve Harvey – and the color magenta. The ad was not released before the Super Bowl.
Watch T-Mobile’s 2nd Super Bowl commercial called “Drop the Balls:”
Why We Loved the T-Mobile Teaser!
Before releasing their commercials, T-Mobile created an unforgettable teaser that was tailor-made just for Super Bowl commercial junkies like us! It was packed with references to some of the best Super Bowl commercials of all time, including the Apple 1984 ad, the iconic Budweiser Clydesdales and Betty White Snickers’ ad.
But the teaser ended by telling us that none of these will be featured in their Game Day ads. Instead, we were told to expect something entirely different, something “magenta” and something “the carriers will hate.” (We had no idea that we would be treated to Steve Harvey!)
Here’s the T-Mobile Super Bowl teaser:
Super Bowl ads experience: