For the fourth year in a row, T-Mobile joined the Super Bowl ad roster. This year, they rolled out four epic commercials with an all-star cast featuring everyone from Justin Bieber and Terrell Owens to Snoop Dogg and Martha Stewart, as well as comedian Kristen Schall. Here’s what happened when T-Mobile purchased three minutes of Super Bowl LI ad space.
T-Mobile Shows Us Some Unlimited Moves
The commercial, called #UnlimitedMoves, stars Justin Bieber, Terrell Owens and Rob Gronkowski in a hilarious dance-off.
T-Mobile One Is A #BagofUnlimited
Martha Stewart and Snoop Dogg help us to understand that T-Mobile ONE is all that and a #BagOfUnlimited with a series of pot-related innuendos.
T-Mobile Punishes Kristen Schaal
Every time Kristen Schaal goes over her data limit, she gets punished. But that’s just a tempting offer for this kinky tariff user. The message: Wireless pain is fine… if you’re into that sort of thing.
In her final appearance for T-Mobile, Schaal makes a dirty call to a Verizon support operator – who promises to punish you if you go over your data limit. Who knew that mobile packages could be, well, “sexed-up.”
Rumor has it that Snoop Dogg & Martha Stweart will join T-mobile too
This year, T-mobile are airing as many as four ads – one with Bieber and one potentially with Martha Stewart and Snoop Dogg, while the rest remain unknown.
— T-Mobile📱 (@TMobile) February 3, 2017
— John Legere (@JohnLegere) February 4, 2017
Did you know…
Gronkowski and T.O are no rookies to the Super Bowl ad work. Both have starred in other Game Day ads. This year’s Tide commercial shows the Gronk at his own dry cleaners, while Terrell Owens was caught baking pies in this 2015 Wix Super Bowl commercial.
Super Bowl ads experience: