We’re back with your Daily Dose of all things Super Bowl 2017 commercials!
And, sheesh it’s been a busy few days. With just under a week to go before kickoff, some of the world’s favorite brands are getting in on the Super Bowl action. Don’t know what we’re blabbering on about? Here’s everything you need to know in the land of Super Bowl ads, today:
Wix.com releases Part Two: Wanna know what happens to Felix’s truck?
Chef Felix may have thought he’d started up a great new business after Gal Gadot and Jason Statham destroyed his restaurant, but the two action heroes have other ideas. In Part 2 of the Wix.com “To Succeed in a Disruptive World” Super Bowl campaign, Felix finds himself in yet another compromising situation.
The spot, directed by Transporter‘s Louis Leterrier, is the latest installment in the Wix Super Bowl 2017 commercial series. Here’s how the story unfolds:
Mercedes-Benz & the Coen Brothers legendary ad
One of the biggest news items in Super Bowl ads this week came with the release of the Mercedes-Benz Super Bowl 2017 extended cut. Similarly to Wix, the automakers chose to air their short film on Facebook Live.
The commercial entitled, “Easy Driver,” pays homage to the 1969 cult film “Easy Rider” starring Peter Fonda and is directed by Oscar-winning brothers Ethan and Joel Coen. Other legends honored in the 60-second movie include the band Steppenwolf and their unforgettable track “Born to be Wild.”
The ad is called “Built to be wild!” Discover what happens when the Mercedes-AMG GT Roadster comes face-to-face with a bunch of burly bikers:
Budweiser’s new 15-second trailer “Born the Hard Way”
Not to be confused with “Born to Be Wild,” the Budweiser Super Bowl LI commercial is about being “Born the Hard Way.”
In a time of political uncertainty, Budweiser will soon release its 60-second Game Day ad all about the American Dream. Their teaser touches on the story of Anheuser-Busch InBev’s co-founder, Adolphus Busch. A German immigrant, he journeyed to “The Land of the Free,” touching ground in New Orleans.
We can’t help but wonder if the story will need a new edit with the turn of events in recent days.
Ford snags Bryan Cranston for Super Bowl spot
Life can sometimes be a struggle. You can get stuck on a ski lift, stuck in your sweater, stuck in a box, in the water, in the snow – you name it; life has its way of throwing you curveballs. This year, Ford is using their Super Bowl 2017 ad to show you how its vehicles will guide you through life.
Focusing less on one specific product and more on Ford’s multiple new ventures, narrator Bryan Cranston explains just how Ford can help you go further – with its self-driving cars, ride-sharing, electric cars and even bicycle sharing.
Febreze is all about the Halftime bathroom break stink
Following in the footsteps of Procter & Gamble’s other advertising brand, Mr. Clean, Febreze has released its #BathroomBreak Super Bowl extended cut just five days ahead of Super Bowl LI. Though it doesn’t have much on its sexy brother, we totally get the sentiment behind the story.
Anyone else feeling queasy thinking about halftime bathroom break stink?!
Yellow Tail ad is out!
Australian wine label Yellow Tail has released their Super Bowl 2017 ad. It stars a man in a yellow suit, a DJ-ing Roo and Brisbane-born model Ellie Gonsalves. It marks the first time in 40-years that a wine brand has aired a Super Bowl ad.
T-Mobile returns for the fourth year in a row
Cellphone carrier T-Mobile has announced they will be back at the Super Bowl. CEO, John Legere’s tweet has us thinking pink for the Big Game spot.
Some of you guessed it! It’s a 🏈!!! Yep – we’ve got a new Super Bowl spot! Get ready!! pic.twitter.com/J9H2BMve4i
— John Legere (@JohnLegere) January 27, 2017
Sprint won’t be missing out either
After two years out of the ad game, Sprint returns to the Super Bowl for a fifth year with a 30-second spot from Droga5. Apparently, it will be “real cliffhanger!” The hashtag #CanYouHearThat will also play a role in the ad. The ad will air during the second quarter of the game.
— MarceloClaure (@marceloclaure) January 27, 2017
Wonderful Pistachios & Fiji Water back in the game!
More news comes by way of Wonderful Pistachios and Fiji Water joining the Super Bowl ad roster. Both brands are owned by parent company The Wonderful Company who will be giving each product 15-seconds of Big Game fame. Unlike three-timers Wonderful Pistachios (fingers crossed Ernie the Elephant will star in the ad), Fiji Water will make its Super Bowl debut to join other zero-calorie brands such as Bai Beverages and PepsiCo’s LIFEWTR.
Kia Super Bowl teaser #4 – Where is McCarthy NOW?
What trouble has Melissa McCarthy got herself into now?
Following their three mini-teasers, the actress and comedian seems to have landed herself in yet another tight spot – stranded on an iceberg. They will release the full Kia Super Bowl 2017 commercial on Feb 1st on FB Messenger. The tagline for this year’s campaign is, “a smarter kind of crossover.”
84Lumber’s cryptic behind-the-scenes videos
With news that FOX rejected the creative for 84Lumber‘s 90-second Super Bowl ad, the company has now released two cryptic videos on Facebook telling us to expect a courageous story that not many people would have the courage to tell. “The Journey Begins” just before halftime.
Rob Schapiro, Chief Creative Officer for our upcoming spot on telling stories that need to be told.
Posted by 84 Lumber Company on Thursday, January 26, 2017
Cole Webley, director of our upcoming spot on finding honesty in the uncomfortable.
Posted by 84 Lumber Company on Thursday, January 26, 2017
Lady Gaga has arrived in Houston
In other Super Bowl news, the “Born This Way” singer has landed! Gaga is preparing for her Pepsi Sponsored Super Bowl LI Halftime Show performance.
— Roman | Lady Gaga (@MisterBroRo) January 30, 2017
Brett Favre appears in Buffalo Wild Wings teasers
Though there is no indication the American Diner will have an official ad spot at the Super Bowl, it is likely that Buffalo Wild Wings will use a social media campaign to advertise as part of the Big Game (similarly to 2015). The campaign stars Brett Favre, with the tagline “What The Favre?!” See if you can explain this:
— Brett Favre (@Favre4Official) January 24, 2017
— Buffalo Wild Wings (@BWWings) January 22, 2017