Previous Victoria’s Secret Campaigns

Prior to this year’s Super Bowl, Victoria’s Secret has twice advertised during the Big Game.

The last time was in 2008, where they took advantage of their 30-second spot to promote the Valentine’s Day collection. The ad picked up a whopping 103.7 million views!

Victoria’s Secret debut Super Bowl appearance was in 1999, with a 30-second ad. Using the hype to their advantage, they hosted a first ever live-online fashion show, according to By any measure, the spot was a success; the broadcast attracted 1.5 million visitors. (The fact that the online show featured supermodels might have helped the situation.)

Follow Victoria’s Secret current campaign.